The ten millionth domain name ending in .UK has been registered, this landmark occasion indicates the strong growth and trust inspired by the .UK domains. In March 2012, it became the fourth most popular TLD in the world.
Registration service Nominet filed the domain name swarvemagazine.co.uk for Hampshire based company SN Technologies, a TLD on their registry since 1996 when there were only 26,000 .UK sites. New businesses desperate to get online, buying possibly their first domain name, have encouraged substantial growth of the UK Internet. Nominet, an NPO (Non-Profit-Organization), states that approximately 70% of the domain name addresses are renewed at the end of their two year expiry date, meaning that .UK is the second most popular ccTLD in terms of number of registrations.
The second level domain, .CO.UK, takes prominence in this domain, differing from other countries where the ccTLD is dominant. It is prohibited to register a domain name using the ccTLD .UK, rules set by Nominet. No such restrictions apply with regard second level domains: .CO.UK, .ORG.UK, .ME.UK, these being the most commonly used.
It is possible to register a domain name with Nominet but it is faster and cheaper to do it via a registrar, such as EuroDNS, who has many options for second level domains for .UK.
Studying the market
Nominet took this opportunity to publish a report analysing the typology of domain names registered with the extension .UK.
Beginning with the 20 most common words in the 1.1 million registered domain names, ordered by popularity: service, home, shop, London, house, solution, group, photo, property, business, sports, school, hotel, media, wedding, centre, electric, training, world, print.
Currently trending words are:
• technology – app increased in 2012 to 50,000, from 3,700 in 2001, an increase due to the introduction of smartphones and their applications;
• e-commerce – shop appears in more than 82,000 domain names registered, increasing from 10,000 in 2001;
• travel – spa is the most popular and its growth is continuing;
• banking &finance – insurance is included in 33,000 domain names, ten times more than in 2000;
• food & drink – cupcake, due to the current fashion, is on the increase, from only two sites in 2001 the figure has now risen to 4,500;
• gambling – poker originally only appearing in 60 domain names ten years ago now appears in 9,000 names, due to the growth in online gambling although this industry has now stabilised and is beginning to show signs of decline;
• sport & leisure – music tops the list, with film, dance and fitness close behind.
Whilst london is listed fourth in the top 20 most common words with 83,343 appearances, 66 cities in the United Kingdom are represented in 400,000 registered domain names, indicating that the Internet is playing an ever increasing role in local businesses.
This increase in usage has caused a deficit of the popular short names (94.1% of the domain names of three characters are already registered) names in 2012 are now showing 13.84 characters as opposed to 11.67 in 2001. Add to this the desire of the British to use domain names that accurately describe their product or service and longer names become the norm compared to other TLDs.
The letter S is the favourite first character of a domain name with E having the most appearances, followed by A. This is partly due to Eng’s presence in over one million registered domain names.
Conditions of registration in the UK:
• .UK is available to all individuals and companies, regardless of country of origin of the purchaser.
• Duration of registration or renewal of a domain name, originally a two year obligation but from 1 May 2012 this will become one to ten years.
• Domain names can have 1 to 63 characters. Since June 27, 2011 anyone can register a short (1/2 characters) name but this depends on whether the name is still available and the rule is, first come, first served.
• Currently .UK does not accept IDN (Internationalized Domain Names, i.e. accented characters).
This study reveals a very positive situation with huge potential for further growth in the .UK Internet space. United Kingdom businesses appear to be showing a preference for .UK as a TLD wishing to brand themselves as a UK company rather than using the more generic .COM. With peoples’ online buying increasing there is evidence that purchasers feel more confident when they buy from a website with their own country extension, hence Amazon offering different country domain names for each country.
Will country code domain names become more popular than the generic top level domain names?
Registration service Nominet filed the domain name swarvemagazine.co.uk for Hampshire based company SN Technologies, a TLD on their registry since 1996 when there were only 26,000 .UK sites. New businesses desperate to get online, buying possibly their first domain name, have encouraged substantial growth of the UK Internet. Nominet, an NPO (Non-Profit-Organization), states that approximately 70% of the domain name addresses are renewed at the end of their two year expiry date, meaning that .UK is the second most popular ccTLD in terms of number of registrations.
The second level domain, .CO.UK, takes prominence in this domain, differing from other countries where the ccTLD is dominant. It is prohibited to register a domain name using the ccTLD .UK, rules set by Nominet. No such restrictions apply with regard second level domains: .CO.UK, .ORG.UK, .ME.UK, these being the most commonly used.
It is possible to register a domain name with Nominet but it is faster and cheaper to do it via a registrar, such as EuroDNS, who has many options for second level domains for .UK.
Studying the market
Nominet took this opportunity to publish a report analysing the typology of domain names registered with the extension .UK.
Beginning with the 20 most common words in the 1.1 million registered domain names, ordered by popularity: service, home, shop, London, house, solution, group, photo, property, business, sports, school, hotel, media, wedding, centre, electric, training, world, print.
Currently trending words are:
• technology – app increased in 2012 to 50,000, from 3,700 in 2001, an increase due to the introduction of smartphones and their applications;
• e-commerce – shop appears in more than 82,000 domain names registered, increasing from 10,000 in 2001;
• travel – spa is the most popular and its growth is continuing;
• banking &finance – insurance is included in 33,000 domain names, ten times more than in 2000;
• food & drink – cupcake, due to the current fashion, is on the increase, from only two sites in 2001 the figure has now risen to 4,500;
• gambling – poker originally only appearing in 60 domain names ten years ago now appears in 9,000 names, due to the growth in online gambling although this industry has now stabilised and is beginning to show signs of decline;
• sport & leisure – music tops the list, with film, dance and fitness close behind.
Whilst london is listed fourth in the top 20 most common words with 83,343 appearances, 66 cities in the United Kingdom are represented in 400,000 registered domain names, indicating that the Internet is playing an ever increasing role in local businesses.
This increase in usage has caused a deficit of the popular short names (94.1% of the domain names of three characters are already registered) names in 2012 are now showing 13.84 characters as opposed to 11.67 in 2001. Add to this the desire of the British to use domain names that accurately describe their product or service and longer names become the norm compared to other TLDs.
The letter S is the favourite first character of a domain name with E having the most appearances, followed by A. This is partly due to Eng’s presence in over one million registered domain names.
Conditions of registration in the UK:
• .UK is available to all individuals and companies, regardless of country of origin of the purchaser.
• Duration of registration or renewal of a domain name, originally a two year obligation but from 1 May 2012 this will become one to ten years.
• Domain names can have 1 to 63 characters. Since June 27, 2011 anyone can register a short (1/2 characters) name but this depends on whether the name is still available and the rule is, first come, first served.
• Currently .UK does not accept IDN (Internationalized Domain Names, i.e. accented characters).
This study reveals a very positive situation with huge potential for further growth in the .UK Internet space. United Kingdom businesses appear to be showing a preference for .UK as a TLD wishing to brand themselves as a UK company rather than using the more generic .COM. With peoples’ online buying increasing there is evidence that purchasers feel more confident when they buy from a website with their own country extension, hence Amazon offering different country domain names for each country.
Will country code domain names become more popular than the generic top level domain names?
